THE COMPETITION HAS BEEN CROWDED OUT BY APPLE AND GOOGLE.

 

THE COMPETITION HAS BEEN CROWDED OUT BY APPLE AND GOOGLE.



That's the conclusion of a new ComScore study that compares the popularity of preinstalled iOS and Android apps like Apple's Messages to apps developed by other companies. The findings demonstrate that in the United States, the majority of apps users use on their phones are preinstalled by either Apple or Google. Facebook, one of Apple's harshest critics, commissioned the first-of-its-kind report, which was shared exclusively with The Verge.

According to the survey, preinstalled services dominate in categories including weather, photographs, and clocks, implying that other apps will struggle to compete in these areas. Defaults, on the other hand, do not always win out: Apple Maps and Music aren't on the iOS list at all, while Gmail is several entries below Apple Mail on the iOS list.

APPLE AND GOOGLE ARE BECOMING EVEN MORE PRIORITIZED FOR PREFERRING THEIR OWN SERVICES.

The timing is opportune, as Facebook most certainly intended: Apple and Google are under fire for favoring their own services over competitors like Spotify. US senators are presently debating a fresh series of laws aimed at limiting Big Tech's power, including legislation that might prevent Apple and Google from giving their services an advantage over competitors.

The opposition derives from Apple and Google's practice of bundling their apps and services with their mobile operating systems in ways that some competitors believe is unequal. Because Apple controls the programs that come preinstalled on the iPhone and does not allow developers to bypass its App Store, the criticism is more severe.

At the same time, because Apple and Google don't release user counts for their default apps, it's been impossible to determine how popular these preinstalled programs are in comparison to apps created by third-party developers. The popularity of apps available for download in app stores is often tracked by research firms, but CommScope's study is the first comprehensive attempt to record how default mobile apps complete.

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